Simplify Your Fitness Finances

We help gyms, studio owners and fit pros understand their financials, simplify systems, and grow profits so you have the time and money you need to create the most impact in your programs.


01. Accountability

You can’t be an expert in every area of business, and no one expects you to be. But if you’re not ready to hire a full time CFO, an accountability partner is a great resource to help give you another perspective, overcome a specific challenge, keep you on track and celebrate successes with you.

02. Empowerment

The reality is that accounting isn't made for human behavior, and most of us didn't get into fitness to spend all day updating our financial records, but without current information, we can't keep the money in the bank from disappearing. With Erica as your guide, we will teach you how to become permanently profitable using our simple money management systems and develop a plan of action unique to you and your goals.

03. Monthly Support

For fitness business owners that are ready to take their finances to the next level and desire ongoing support to reach their financial goals, you can hire GymFit Financial to handle your monthly bookkeeping or step in as a fractional CFO. This type of ongoing support allows you, as the busy CEO of your fitness business, to focus on the activities you love and generate more revenue to reach your goals.

Grab A Cool Freebie

Don't miss out on these great tools to simplify your finances & save on taxes!

Over my 20+ years of business ownership, I've experienced the same roller coaster of entrepreneurship you're on right now. Even my degree in Finance couldn't prepare me for this journey because it's different. It's not something we learn in school. It's taught in the school of hard knocks - late nights, weekends, overdrawn bank accounts...but also never having to ask a boss for the day off, the personal pride of each new sale and the excitement of endless possibilities for success.

I'd like to shorten the learning curve for you and get right to that success part!

I know the biggest challenge you're facing isn't just knowing your numbers, but the uncertainty of what tomorrow's numbers will look like. Can you make payroll? What will you take home personally? Is a good idea to sign up for these certifications or will that mean you'll spend all of your savings set aside for quarterly taxes?

Those don't need to be questions without clear answers for YOU anymore. I know my approach WORKS because I use in my own business and it works for all of our CFO clients. Let's chat and talk about how it WILL work for you.

Because the Good News Is....

When you follow a proven process everything falls into place and managing your cash flow and paying yourself each month becomes EASY...

Things like…

  • Opening your banking app and knowing exactly how much you have to spend on team, equipment and overhead

  • Taking home your desired pay each and every month

  • Knowing exactly how many members you need to reach your goals

  • Being part of a community of fitness business owners walking this journey with you

  • Always having clarity around your cash flow


Whether you're just starting out or you've been a studio or gym owner for decades, we've got a program that will help take your fitness finances to the next level! Through our academy, mentorship programs and ongoing support we will ensure that you're setting yourself up for permanent profitability with simple, easy to manage systems.

GymFit Financial Academy


Our online course for fitness business CEOs looking to learn our simple financial systems, gain insight into tax strategies and cash flow at their own pace. The online course includes monthly office hour calls with Erica and our Slack community of other amazing fitness business owners to keep you accountable!

GymFit Financial Mentorship


The mentorship gives you access to the GymFit Financial Academy, the Slack community and monthly calls, plus TWO one-to-one calls per month with a GymFit Financial CFO for personalized support. 

You'll also receive support on all the custom models developed together with your CFO.

GymFit Financial Coaching


This application-only program is our VIP support option for fitness business owners looking to dive deep into their finances, need more one-to-one support and/or want to reach their goals at an accelerated pace. Our coaching program offers a personalized coaching plan and FOUR one-to-one calls with Erica, the GymFit CEO. Most fitness business owners see remarkable results in 2 months with our coaching program.

GymFit Monthly Support Packages

Are you a fitness business owner overwhelmed by the constant challenge of trying to keep up with your finances while run your business and focus on growth? We get it! Our monthly support packages are a perfect fit for YOU. Let GymFit focus on the bookkeeping or step in as a Fractional CFO to empower you to focus on what you do best and have up-to-date financial information to make educated business decisions with.

Here's the Problem....

When you don't have a fit financial model in place that helps you identify cash flow problems as they're happening, you end up with "what's left" each month...

And when you only have "what's left"…

  • You feel like your cash flow is chaotic

  • You find yourself forgoing your own pay for the "health" of the business

  • You spend hours catching up on the books only to go another four or five months before finding the time to "catch up" again

  • You feel frustrated and totally overwhelmed by bills and payroll

  • You feel like you're in this mess alone because you can't afford enough help


“ Thank you for your constant optimism and recognition of how busy life is - it goes a long way and I ALWAYS look forward to your emails! ”

- Kelsey M.

“ I really can't tell you how much better it makes me feel to see all of our accounts broken out after starting your system. Thank you so much for bringing this into our lives!"

- Suzanne D.

“Erica and her team are great at their jobs, but what's truly exceptional is Erica's willingness to make connections, take extra time to explain things, whatever you need!"

- Steve R.

Hey, you! Yes, YOU. The awesome fitness business owner with the passion to make it big and help more people!

Are you tired of trying to juggle finances and crunch numbers all by yourself? We totally get it - that's why we're here to help!

With our coaching programs, fractional CFO services and bookkeeping packages, you'll have a team of financial experts at your fingertips, ready to take on all the financial tasks that come with running a successful gym. From cash flow management to budgeting and forecasting, we've got you covered. Our team of skilled professionals have years of experience in providing top-notch financial services to businesses of all sizes.

So what are you waiting for? Take your fitness business to the next level and contact us today!

We promise, it'll be a decision you won't regret.

Let's Chat about your fitness business!

(908) 460-1731 (text only)

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